Zebra Technologies (Nasdaq:ZBRA) has a fitting name, as the bar codes it helps clients create closely resemble a Zebra’s stripes. The business has also fallen prey to a downturn in business activity, which has resulted in inventory destocking and less of a need for tracking items in warehouses and while in transit. However, the industry has long-term appeal, and Zebra is one of the only pure play operators running in the field.
Ryan Fuhrmann, CFA
February 15, 2007
Bar-code design and print firm Zebra Technologies (Nasdaq: ZBRA) has a solid reputation as a conservative yet profitable and growing technology company. And while earnings just fell 33% for 2006, Zebra hasn’t yet changed its stripes. However, the company may need some help to keep running at the head of the herd.